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Fake fish could make a splash with flexitarian young consumers.

Jun 13 2019

Fake fish could make a splash with flexitarian young consumers. Seafood consumption has skyrocketed, and fake seafood makers are scrambling to solve the resulting overfishing crisis. Wild Type’s faux salmon works especially well as sushi or ceviche, and the creators are currently working on a cheaper version to sell in stores. For now, you can find fake fish fillets from various brands and Ahimi’s made-from-tomatoes tuna down some grocery aisles. (EaterBloomberg)