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Is Fortnite “the new Facebook” for Gen Z?

Jun 12 2019

Is Fortnite “the new Facebook” for Gen Z? NRG found that “Fortnite uniquely combines benefits from gaming, social media and streaming platforms,” with young consumers telling them “it’s the best place to ‘be my authentic self’ and ‘connect to what everyone is talking about, making me feel like I’m not alone.’” And while the top social platforms still have more users, the gaming craze is catching up to the likes of Twitter—sparking a marketing frenzy. (AdAge)