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Monster may soon make a splash with Millennial-friendly alcohol and cannabis drinks.

Jun 11 2019

Monster may soon make a splash with Millennial-friendly alcohol and cannabis drinks. The company told investors they plan to expand beyond energy drinks, and are exploring “hard seltzers, malt beverages and spirits.” A cannabis-infused beverage could come later—if the U.S. federally legalizes the drug. (Our Cannabis Infusion trend found that 48% of Millennials are in favor of both recreational and medicinal legalization.) (WSJ)

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