Olay’s new face cream comes with a refillable pod for cause-conscious young consumers. Gen Z & Millennials are pushing brands to be zero-waste, and major companies are listening. Olay’s parent company made waves when they rolled out reusable packaging for Nestlé, Tide, and PepsiCo products. Now, Olay Regenerate Whips will come with a recyclable refill pod that, if people buy them, could be sold separately in the future. (MediaPost)
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