Alcohol brands are selling wellness white lies to young consumers. Corona launched a low-calorie beer, Heineken is pushing their non-alcoholic option, and Sufferfest even encourages drinkers to “nix those post-sweat sugary sports drinks and have a beer.” Keto-approved natural wines that lack additives are having a moment, while hard seltzers are coming out left and right as big brands chase the cult success White Claw has earned among young consumers. (Eater)
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