Instagram is pushing its Shop and IGTV features with a revamp of the app’s Explore page. The platform has added shortcut tabs on the Explore page that direct users to view IGTV videos and to shop. Our latest Social Media Monitor found that 26% of Gen Z social media users use Instagram Explore, so the redesign could push them to find content outside of their own feeds—and maybe buy a thing or two via the platform’s Shoppable content. (Fast Company)
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