Jack in the Box is airing an animated series for esports fans. The fast food franchise’s mascot joins the cartoon-ified Overwatch League esports team Dallas Fuel as they embark on gaming-related adventures in “Fuel House,” their fictional living situation and the show’s sitcom-inspired title. The series debuts weekly on esports fan-frequented platforms like Reddit and Gamespot to reach an audience that can’t be found via traditional ad channels like TV commercials. (The Drum)
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