Axe is stepping up their esports marketing for young male gamers. The Axe Gaming Contest asks gamers to send in clips of themselves playing to compete for a chance to meet Twitch celebrity FaZe Cizzorz, appear on one of his streams, and be featured in a live showcase at VidCon. The marketing move is part of the Find Your Magic campaign, which moves away from the sex-driven marketing of Axe’s past and towards a message that men pursuing their passions—in this case, gaming—look their best. (MediaPost)
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