Cause marketing has to go beyond just one campaign—or young consumers won’t care. While 66% of DoSomething.com's 13-35-year-old members said that their impression of a brand is positively impacted by involvement with a social cause, just 12% “had ‘top of mind’ associations between brands they were familiar with and a social cause.” Brands may be missing consistent marketing, and should take a note from the likes of Patagonia and The North Face, which have long associated themselves with environmentalism. (Adweek)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
