Fashion designer Alexa Chung is launching a YouTube channel, even though she admits she’s “late to the party.” YouTube has taken over Gen Z’s media consumption, and many of their top celebrities had online, rather than traditional, paths to fame. Chung will be getting her name in front of young viewers that might be more familiar with Jenna Marbles and PewDiePie by using the platform to give a behind-the-scenes look at her life and work, and she’s already off to a strong start with over 10,000 followers. (Refinery29, THR)
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