Spotify is introducing voice-activated ads, following Pandora’s lead. Spotify’s unpaid users can respond to the new ads by voice to, for example, listen to a new podcast being marketed. We found in our Speaker Culture trend that voice-enabled technologies are rapidly emerging as young consumers become more accustomed to speaking to, rather than tapping on, their tech. Right now, Spotify is only marketing its own branded content, but a future where young consumers respond to an ad to make a purchase feels closer than ever. (TechCrunch)
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