Vegan burgers (like the above) are breaking the outdated link between masculinity and meat.

Vegan burgers (like the above) are breaking the outdated link between masculinity and meat. “Macho fast-food ads” have long sold the message that eating meat is masculine, but now those same restaurants are adding fake meat to their menus. Beyond Meat and Impossible Burgers have done their part to appeal to young men, emphasizing how meat-like their options are (the blood!), and fast food chains are following suit—even Carl’s Jr., who swapped out their bikini-clad models for a yoga-practicing cowboy that blurs traditional gender lines to promote their Beyond Famous Star. (Quartzy)