YSL Beauty’s pop-up gas station offered Coachella goers Instagrammablemoments, virtual makeovers, and shoppable vending machines.

YSL Beauty’s pop-up gas station offered Coachella goers Instagrammablemoments, virtual makeovers, and shoppable vending machines. The retro gas station-themed experience could be found on the road leading to the festival grounds, where branded black balloons, a larger-than-life lipstick sign, and vintage cars encouraged social media sharing. Visitors could also find their perfect shade via virtual mirrors and then purchase products from makeup vending machines. (Retail Dive, Hypebae)