No one knows who’s running the top kids YouTube channels. YouTube doesn’t require channels to explain who they are, and it’s part of the reason the platform is being filled with questionable content. Other kids’ entertainment creators (like on traditional TV) are held to high standards, while channels like CoCo Melon—the most popular kids YouTube channel, making as much as $120 million a year, per SocialBlade—don’t even have to reveal their identities. (WSJ)
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