K-pop group BTS is gaining global appeal by teaming up with Ed Sheeran and Halsey. Their new album Map of the Soul: Persona is proving that young consumers’ taste in music transcends genres with a mix of R&B, rap, hip-hop, and EDM. But perhaps more importantly, it goes to show the way that young consumers’ pop culture taste transcends borders, as the group tops charts across the globe and the album's first music video breaks YouTube records. (Billboard)
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