Nick Jr. is turning to parent influencers to up their Instagram game. Millennial parent accounts Faye Gooding, Hattie Harrison, Mum to Messy Boys, and Not so Funny Dad are expert content creators with a combined total of more than 83,000 followers. The network wants to tap their expertise to create posts that grow Nick Jr.’s 95,000-follower count and up their engagement. This digital push follows recent team-ups with online celebrities JoJo Siwa, Liza Koshy, and Ryan ToysReview. (Kidscreen)
