Amazon Prime wants to know your zodiac sign—so they can send you product recommendations. Prime members can now receive “monthly shopping horoscopes,” likely an attempt to tap into young consumers' rising interest in astrology and the stars. Cancers are told to buy the tech brand’s new skin care brand Belei to somehow help them “embark on new adventures,” while Scorpios should “eat well at Whole Foods Market or through AmazonFresh” to fulfill their astrological destinies. (Fast Company)
