Brands are betting that printing a lifestyle magazine makes them a lifestyle brand.

Brands are betting that printing a lifestyle magazine makes them a lifestyle brand. Dating app Bumble is building buzz (sorry) with Bumble Mag, and they’re not the first digital-first brand to wander into the physical world via the printed page. Uber, Away, Facebook, Airbnb, and most recently BuzzFeed, have all dabbled in publishing too. Cover-to-cover branded content could be print journalism’s future, as more companies look to traditional magazines as a place to define their values, connect with consumers, or simply raise awareness by adorning coffee tables. (Forbes)