Pop-Up Grocer is selling Instagram’s most popular snacks in real life. Hundreds of products with digital roots like Pan’s Mushroom Jerky, Säpp’s birch tree beverage, and Fly by Jing’s Sichuan sauce are all getting real-life retail time in NYC. The “[M]illennial’s dream” of a shop has also stocked up on independent magazines like Jarry and Gossamer that can't be found in the typical check-out aisle. Pop-Up Grocer goes to show the creative ways digital brands are making inroads into in-person retail. (Time Out)
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