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Instagram is incubating influencers to become IGTV stars.

Apr 05 2019

Instagram is incubating influencers to become IGTV stars. IGTV hasn’t become the YouTube competitor Facebook had hoped, but they’re betting on up-and-coming creators to change that. A dedicated team is poaching talent and giving them everything they need to succeed on the platform, including advice, shoot expenses, professional editors and equipment, and more.  It’s all in the hopes that teens’ eyes will follow their favorite new online celebrities. (The Verge)