Wayfair is putting down retail roots. The digitally native furniture retailer is opening a small-format store for customers who want more than an online experience. The company says the store will be “a seamless, connected experience for shoppers,” a potential nod to high-tech, app-integrated stores. More stores that started online are reversing the retail wasteland trend by betting on bricks-and-mortar to connect with consumers. (Curbed, Fast Company)
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