Data-driven drive-thrus are the future for McDonald’s. The fast food restaurant’s menus are getting an upgrade that will personalize their featured items based on variants like location and weather—so McFlurries will be featured on hot days. But the AI update fueled by McDonald’s acquisition of Dynamic Yield will get more Black Mirror than that, populating suggestions based on what previous customers have ordered, as well as your current order (such as suggesting something sweet to go with salty fries). (Vox)
