YouTuber Nikita Dragun is getting in on the indie beauty brand battle. The beauty mega-influencer made a groundbreaking debut for the Genreless Generation with, per her Instagram caption, “The first Trans owned beauty brand for Trans people and ALL people.” The marketing campaign is equally inclusive, featuring “Trans, Nonbinary, Gender Fluid, models of all shapes, sizes, and colors.” Dragun Beauty launched yesterday with two products packaged in an Instagrammable dragon egg—and quickly sold out. (Paper)
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