Do unboxing videos on YouTube Kids exploit their young viewers? Some are alleging that the trend that has taken over kids’ viewing time is full of thinly-veiled ads and paid product placement. While kids’ TV answers to the FTC’s strict advertising guidelines, no similarly strict rules exist for YouTube. One expert explains, “This content is unfair because it’s an ad disguised as a fun video,” and it’s “deceptive to parents because they have zero understanding of what their kids are watching.” (Vox)
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