Most kids would tune into TV if their favorite YouTubers were on the show. Insight Strategy Group found that eight in ten five-to-twelve-year-olds would watch a TV show or movie featuring a YouTuber or Instagrammer they know, right in time for Ryan ToysReview’s recently greenlit Nickelodeon series. Of course, the study also confirmed how effective influencer advertising is on kids, reporting that 53% purchased, tested, or asked their parents for a product after learning about it on YouTube or Instagram. (Kidscreen)
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