Saucony is doubling down on Dunkin’-themed sneakers with a second pair. The athletic brand has been heating up the food industry with sneakers inspired by avocado toast, bacon and eggs, and more. And after a successful first run with Dunkin’ last year, they’re coming together again to celebrate the Boston Marathon. It may not seem so symbiotic to all, but 45% of Millennials told us in our Brandoms trend that they like to see their favorite brands take on other industries. (Fortune)
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