Vino-loving Millennials are changing the way wine is sold. When the generation drank 42% of all the wine consumed in 2015 in the U.S., alcoholic beverage companies shifted their focus online—prompting sales to spike 33% in 2017. Mintel reports the industry also came out with more canned wine options based on young drinkers’ interest, with sales of canned wine jumping 125% from 2015 to 2016. Now, Walmart and others are coming out with low-priced premium lines to appeal to the 75% of Millennials who say they’d buy more wine if they had more money. (Business Insider)
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