Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Hostess’s quirky Instagram could be sweetening sales.

Mar 18 2019

Hostess’s quirky Instagram could be sweetening sales. The brand that went bankrupt in 2012 has made a comeback, partly thanks to a social media strategy that leverages memes and viral moments. Instead of trolling other brands, they put product first with a tone their brand director describes as “deliciously unapologetically irreverent.” The account has over 124k followers, earns upwards of 1,000 likes on popular posts, and yields real-world results. Posting about Suzy Q cakes each week caused the revived brand to “gr[ow] over a hundred percent from what it had been the previous year.” (Mashable)