Rent the Runway and West Elm want young shoppers to rent pillows and blankets.

Rent the Runway and West Elm want young shoppers to rent pillows and blankets. One exec explains that Rent the Runway unlimited members will be able to select West Elm items along with their usual clothing choices so that they can “update their home as they do with their wardrobe.” The partnership debuted at a SXSW pop-up that served as a hang-out space for attendees to refresh their look and relax. (Adweek)