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Influencer fandoms are creating communities on Discord, the social platform known for gaming.

Mar 15 2019

Influencer fandoms are creating communities on Discord, the social platform known for gaming. YouTubers are leveraging the platform’s chat room atmosphere to engage with their fans and let them engage with each other in a place that’s protected from the rest of the internet. Fans form chat rooms within the page room to talk about anything, from animals to Subway sandwiches. And the influencers behind the pages are turning a profit by charging for entrance to the community or for “special access and privileges.” (The Atlantic)