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The toy industry is being fueled by YouTube trends.

The toy industry is being fueled by YouTube trends. What’s trending on YouTube Kids dominates lists of kids’ most-coveted toys as more young viewers spend their time watching the platform’s videos. L.O.L. Surprise (and so many others we spotted at the 2019 Toy Fair) is made for unboxing, with even more social media-friendly versions in the works, like the Glitter Series and Hairgoals. YouTube phenomenon Baby Shark is also inspiring toymakers, like Basic Fun! who is releasing a K’Nex & Baby Shark™ Playhut®. (Forbes)

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