Target wants to become Millennials’ one-stop wellness shop. The retailer is filling its beauty section with natural, clean, and nontoxic brands like Tenoverten, Cocokind, and Yuni. They’re also making their ingredient lists as transparent as possible for today’s discerning shoppers across their beauty, personal care, baby care, and household cleaning categories. And according to Gartner L2, Target is making sure shoppers know about their transformation by churning out more advertising on Pinterest than their competitors. (Gartner L2)
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