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Kashi turned to Gen Z kids for “every aspect” of their latest product.

Feb 22 2019

Kashi turned to Gen Z kids for “every aspect” of their latest product. The brand known for granola has a secret weapon: their “Kashi Crew,” a group of kids that have helped them launch their “Kashi by Kids” line. Most recently, they’re bringing “Super Food Bites” to shelves, an organic and peanut-free snack packed with protein and fiber. So far, the collab with the young demo has also developed three new cereals in addition to this snack—and all cater to health-conscious young shoppers. (Food Navigator)