Young adults are drinking less alcohol so their nights out aren’t immortalized on social media. Millennials, and especially Gen Z, are opting for mocktails for many reasons, one of which being that they grew up with social media. “Unlike previous cohorts, their nights out are documented through photos, videos, and posts across social media where it is likely to remain for the rest of their lives,” explains one Mintel analyst. (Business Insider)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
