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Young adults are drinking less alcohol so their nights out aren’t immortalized on social media.

Feb 19 2019

Young adults are drinking less alcohol so their nights out aren’t immortalized on social media. Millennials, and especially Gen Z, are opting for mocktails for many reasons, one of which being that they grew up with social media. “Unlike previous cohorts, their nights out are documented through photos, videos, and posts across social media where it is likely to remain for the rest of their lives,” explains one Mintel analyst. (Business Insider)