Puma’s new shoe subtly reps classic California burger joints (ahem, In-N-Out Burger). The Cali-0 Drive Thru CC is Puma’s latest addition to their Cali line, and features red and yellow details along with palm tree-dotted laces. Across industries, young consumers are showing off their favorite Brandoms, and fast food fashion is on the rise. In fact, 58% 13-35-year-olds tell us that they’re interested in collaborations like Forever 21’s recent Taco Bell-themed apparel line. (Hypebae)
