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Amazon’s new livestreamed shopping service is like QVC for the digital age.

Feb 14 2019

Amazon’s new livestreamed shopping service is like QVC for the digital age. Amazon Live will be available on the retailer’s site and mobile app, where hosts will demonstrate products that are available for purchase via a carousel below the video. Some content will be created by Amazon employees, but brands will also have the chance to film their own livestreams using the Amazon Live Creator app. (CSA)