Food Instagrammers are the new Yelp reviewers.

Food Instagrammers are the new Yelp reviewers. Restaurants are turning their attention away from Yelp and towards Instagram, where courting the right influencer with social media friendly food could result in a line around the block. However, influencers are also starting to incite as much scorn from the food industry as the Yelp Elite once did, as they leverage their likes for free meals. (Eater)