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Sony Pictures promoted their movie Escape Room with an influencer-packed promotion on TikTok.

Feb 07 2019

Sony Pictures promoted their movie Escape Room with an influencer-packed promotion on TikTok. Thirty global influencers were invited to work together to get out of escape rooms similar to ones in the movie and record their experiences. The event resulted in over 75 pieces of original content that the online celebrities shared on TikTok. For those not on the teen-beloved video app, Sony also got creative with online banner ads that immersed anyone who clicked in a 360-degree escape room experience. (Mobile Marketer)