Fortnite could “change the entertainment industry forever.” Not because it’s a multi-platform, revenue-making juggernaut (these claims could be “overhyped”) but because of its ability to be a social network, virtual world, and video game wrapped into one. Their recent live concert with Marshmello shows how users aren’t just treating the craze as a game; instead, Fortnite is “a digital mall or virtual afterschool meetup that spans neighborhoods, cities, countries and continents.” (REDEF)
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