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Barbie has become a social media influencer.

Feb 06 2019

Barbie has become a social media influencer. The doll’s @barbiestyle account has nearly two million, mostly-Millennial followers who like and comment on trendy posts full of fiddle leaf fig plants, custom-created designer outfits, matcha lattes, and more. She attends events like Yayoi Kusama’s Instagrammable art gallery openings, Fashion Week, and ComplexCon. The doll has even teamed up with the likes of Levi’s for sponsored posts. (The Cut)