The viral egg that cracked Instagram’s most-liked record used its power to promote mental health awareness. While many suspected the @world_record_egg would turn out to be an marketing move, the creators actually spun the story to say that the egg cracked under “the pressure of social media”—and encouraged followers to seek help when they feel the same. The brains behind the egg teamed up with Hulu to air the short, promotional video during the Super Bowl. (Engadget)
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