Aerie added new role models to their unretouched campaign, and Twitter users are “burst[ing] into tears” of happiness. Celebs like Busy Phillipps, Jameela Jamil, and Samira Wiley, Paralympic snowboarder Brenna Huckaby, and blind YouTuber Molly Burke have all been brought on as Aerie’s newest class of #AerieREAL Role Models. The Body Positive campaign’s unretouched photos are resonating with fans and being applauded on social media. (Teen Vogue, Marketing Dive)
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