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Toys R Us is plotting a comeback—and Millennial nostalgia could help.

Feb 01 2019

Toys R Us is plotting a comeback—and Millennial nostalgia could help. Former execs of the toy retailer banded together to incorporate TRU Kids earlier this month, readying the brand for a resurrection. While some experts are skeptical, others think the toy brand can carve out a place for itself in the industry (where other retailers quickly cashed in on the market gap left by the brand) if they opt for small, experiential stores and play up their nostalgic appeal. (Digiday)