Newsfeed
More →

Comedy Central uses digital to drive young viewers to its network.

Comedy Central uses digital to drive young viewers to its network. The cable channel is baiting audiences with sharable content for social media but keeping the good stuff on their channel. The strategy seems to be working: The Daily Show saw a 15% upswing in ratings in 2019 compared to last year after getting a digital overhaul. And according to Comedy Central, it’s now the number one late-night program for 18-34-year-old Millennials. (Fast Company)

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?