We haven’t hit “peak plant milk” yet. Animal cruelty and environmental activists have leveraged the internet to popularize their once-fringe platforms, veganism has become a top food trend (even among meat-eaters), and the clean-eating movement has denigrated dairy. These factors started to pile up in 2012, causing dairy sales to plummet 15% since. What’s next? Oat is the new almond milk, big brands are launching products for the “post-milk generation,” and non-dairy is set to make a splash in China. (The Guardian)
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