Millennials are buying prosecco, not products, at Restoration Hardware’s nontraditional stores. Just take the home décor brand’s New York “gallery:” a six-floor, 90,000 square foot, historical building in a prime location, complete with a full-service, rooftop restaurant. Looking ahead, the brand plans to shut down their smaller showrooms and open up more retail experiences similar to NYC’s in addition to RH Guesthouses, which will feature “little to no RH product.” (Forbes)
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