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Marie Kondo’s Netflix show is inspiring a new wave of minimalist Millennials to gut their closets.

Jan 25 2019

Marie Kondo’s Netflix show is inspiring a new wave of minimalist Millennials to gut their closets. Thrift stores across the U.S. are reporting record hauls, as patrons dispense with items that don’t “spark joy,” and according to one thrift store chain’s president they're “specifically mentioning Marie Kondo. ”Thrifting was already seeing a resurgence among eco-conscious, minimalist young shoppers, but the “Marie Kondo effect” is very real—showing how a viral show can affect viewer’s IRL behaviors. (CityLab)