Gen Z is a globally-minded generation whose purchases are impacted by ethics, influencers, and uniqueness. Across the nine countries that OC&C Strategy Consultants surveyed, Gen Z had more similarities that spanned the globe when it came to attitudes and behaviors than older demos. In addition, they were more likely to make purchase decisions based on influencers and friends, and 7.2% more likely to say that their style being unique is “very important” to them. Brands, take note. (PR Newswire)
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