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TV viewing is switching from passive to active, giving companies like Netflix more psychographic data than ever.

Jan 23 2019

TV viewing is switching from passive to active, giving companies like Netflix more psychographic data than ever. With algorithms and auto-play, TV has become a passive pastime, but now shows are getting a video game-like revamp and asking the Post-TV Gen to actually use their remotes to guide the plot. All those decisions, like how quickly you choose a cereal in Bandersnatch, are a treasure trove of data for companies looking to create a customized experience for users (and possibly advertisers). (Wired