Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Nike’s introduced their new, high-tech, self-lacing sneaker live on Twitch.

Jan 17 2019

Nike’s introduced their new, high-tech, self-lacing sneaker live on Twitch. The brand teamed up with Twitch’s weekly show FreshStock for a pre and post show to bookend the announcement of the Adapt BB, their app-connected sneaker (yes, it’s another thing you’ll have to charge). Fortnite player Nate Hill also dropped by to leverage his influencer effect for added hype. This isn’t Nike’s first time using Twitch to promote a drop: in 2015, they announced new Kyrie Irving kicks during an NBA 2K16 livestream. (TubefilterBleeding Cool)